Private Labeling

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If you are a distributor or retailer in the northeast, southeast, or western parts of the United States, we would love to speak with you about reselling opportunities!

    Join Our Private Label Program!

    McCutcheon’s is proud to offer Private Label Wholesale Programs. This allows you to put your custom brand and logo front and center while offering your customers the McCutcheon’s quality and flavors they love. Imagine our apple butter with your logo on the jar!

    We offer two different custom label branding options. You know what works best for your company, and we want to make sure you have all the resources to make it grow.

    Choose from our 2 label programs!

    McCutcheon's partner product labels

    Why Select McCutcheon’s Private Label?

    Quality Assurance

    With over 80 years of experience, we’re beloved because we’re committed to quality and craftsmanship. Your private label wholesale products will always reflect this dedication.

    Diverse Product Range

    With everything from traditional to innovative jams, jellies, sauces, and more, our custom label wholesale products allow you to offer a wide variety of high-quality products under your brand.


    You can depend on us for quality products, prompt delivery, and exceptional customer service!

    McCutcheon's private label offering

    Increase your brand awareness, revenue, and the product lines you offer!

    How to get started:

    1. Explore our private label wholesale selection of preserves, jellies, jams, fruit butters, sauces, and more.
    2. Design your custom label and submit it to us. If you need help creating a logo, work with our team to create a label that best represents your brand. You can choose from our pre-designed templates or create a custom design that aligns with your identity.
    3. Order the products you’d like to sell. Our private label wholesale program requires a minimum order quantity of 5 cases for pick-ups and a 12 case/300 lb. minimum for freight.
    4. Use our Wholesale Portal to securely place your private label order. Here, you can specify order amounts, packaging, and special instructions. 
    5. Sit back and relax while we prepare your private label products with care. We’ll ship them to your desired location, ready for you to share with your customers.

    Let us help create your own private label to gain your business name recognition. Email your artwork to [email protected] and let us design your label today!

    Call 301-662-3261 for more information!

    example of McCutcheon's private labels made for Farmhouse Organic Product
    example of McCutcheon's private labels made for Organic Farming Farmers Market

    Guidelines for In-House Label Design

    decorative principal display panel for McCutcheon's private labeling

    Principal Display Panel (PDP)

    The PDP is the first thing your customer sees on your product or custom packaging label. This is the area where you can really get creative with your branding!

    Logo or Business Name. One of the great things about private labeled products is that they can really help build your customer base. A well designed logo or creative font choice for your business name can attract a customer’s eye in an instant!

    The Statement of Identity. This is the common name of the product. It should be clear and descriptive, and should not mislead the consumer in any way. McCutcheons will provide the statement of identity for each product.

    The Net Quantity Statement. This must be displayed in the center of the label, and must appear in the bottom 1/3 of the label. McCutcheon’s will provide this statement for each product.

    The Barcode. Barcodes are NOT a required element on labels. If you choose to include one, it can appear almost anywhere on your label. Keep in mind that barcodes have the best readability on lighter backgrounds.

    Information Panel

    Do not include any graphics, images or other intervening materials between the elements on this part of the label. The elements that appear in this panel must remain on the right side of the PDP. This part of the label wraps around the side of the jar and isn’t usually visible to customers when displayed on your shelf

    The Nutrition Facts Panel (NFP). Did you know that a NFP is NOT required on your label? If you do choose to include a NFP in your design, it must comply with certain size and font requirements and you should expect it to take up a fair amount of room on the Information Panel.

    The Ingredients List. McCutcheons will provide the ingredients for each product. The ingredients list cannot be smaller than 6pt font and must be displayed on the information panel with the Nutrition Facts Label. We recommend using 6pt Arial font in all caps for the best readability.

    The Manufacturers Information. This section will include McCutcheon’s address and either say that it was produced by McCutcheons (Partner) or that it was produced specifically for your company (Private) with no mention of McCutcheons.

    Want to take label design into your own hands? After signing a waiver, we allow customers two options! Purchase our products unlabeled so you can print and apply your own labels OR design and have your custom labels pre-printed and sent to McCutcheons to be applied to orders (application fees may apply for certain case quantities). McCutcheons can provide Statements of Identity, Net Weights, Ingredient Statements and NFPs.

    Let us help create your own private label to gain your business name recognition with our wholesale products. Email your artwork to [email protected] and let us design your label today!

    Call 301-662-3261 for more information!

    example of McCutcheon's private labels for Barn Red

    Ready to Get Started?

    Please log on to your wholesale account or contact our team at 301-662-3261 for more information and assistance. Thank you for selecting McCutcheon’s, and we look forward to bringing our delicious flavors to your customers under your brand.

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